Gen-Z Is Coming To Your Workplace. Here’s 5 Ways To Engage Them

Are you prepared to engage with Gen-Z?

Gen-Z (born late 1990s to early 2010s) is poised to overtake Baby Boomers in the full-time workforce by the end of 2024. As with most newer generations entering the workforce, Gen-Z thinks differently and has different values shaped by their lived experiences. Being the most diverse generation of all time by race, gender and sexual identity and neurodiversity, they are poised to shift workplace norms as they surpass Baby Boomers in representation.

While people are individuals and don’t strictly adhere to a set of generational norms, in general, Gen-Zers are not afraid to advocate for work-life boundaries or speak up about social issues, and they value stability, meaningful work and mental health. Shaped by the pandemic, terrorism, mass shootings and climate change, they have strong convictions about corporate social responsibility. Given their lived experiences, they are much more likely to appreciate diversity and inclusion and demand it of their employers.

As this power shifts, corporate America is struggling to successfully integrate Gen-Z candidates into the workforce.

In this article Julie Kratz expands on challenges and ideas for engaging Gen-Z at your organization.


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At Next Pivot Point we have lots of resources to help you facilitate successful diversity and inclusion initiatives. Schedule some time with our team today to discuss where to start or how to do better. You can also check out: